THE
SELLING
PROCESS
FROM SALE TO SOLD
THE
SELLING
PROCESS
FROM SALE TO SOLD
Selling a home is more than just listing the home and tacking on a price tag. Our goal is to give your home the attention it deserves and to do whatever it takes to get your home sold quickly and for top dollar.
THE VALUE OF YOUR HOME
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COMPARATIVE MARKET ANALYSIS (CMA) REPORT
In a neighborhood of similar homes, why is one worth more than another? That’s the question that’s teased buyers and sellers for ages, but the answer is simple: every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play.
The most important are:
Location, Size, Number of Beds/Baths, Features and Finishes, Condition, and Curb Appeal.
When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors, or the overall taste of the homeowner.Valuing a home will never be an exact science, but if you buy wisely and keep your home updated and in good repair, you should recoup most if not all of your investment.
PREPARING YOUR HOME FOR THE MARKET
During this stage, I will view the property and discuss your motivation for selling. This information will help me establish an effective marketing plan. We will discuss the timeline and expectations in order to thoroughly prepare your home to be sold. I will then create a Comparative Market Analysis and we will discuss neighborhood stats, sales price, and a price point where your home will sell for the most value. I will also suggest cost-effective ways to increase the value of your home and how to appeal to today’s home buyers.
PRE-
LISTING
1.
2.
MARKETING STRATEGY
I will develop a specific marketing plan for your home. Once preparation is complete, I will schedule other services that need to be completed. A professional photographer will need to be arranged along with a for-sale sign and lockbox.
We will discuss my personalized strategy for marketing your home and discuss roles throughout the home selling process.
3.
PRE-LISTING
To ensure a smooth transaction, we must have all the required forms to be filled out and any documents needed to be readily prepared for the buyer. Doing this beforehand eliminates any time wasted and allows us to hit all necessary deadlines. Typically all forms will be handled electronically and any needed documents to be provided to the buyer will be uploaded to the MLS.
GOING TO THE MARKET
It is time for the market to see your home! Your home will be posted on the MLS.
POST
OFFER
4.
7.
5.
NEGOTIATING OFFERS, COUNTEROFFERS
I will present every offer and suggest what to look for when accepting the right offer. Depending on the market, you may receive multiple offers so it is important that we review each one carefully before you decide to accept, counter, or reject an offer.
CLOSING DAY
Buyers need to bring at least 1 form of Photo ID/some lenders will require 2 forms of Photo ID. The remaining balance for the closing needs to be brought in either a cashier’s check or can be wired to the title company prior to closing.
The escrow officer will review the closing documents with the parties involved. Buyers and sellers may be scheduled to sign at the same time or at separate times. There are many documents that need to be signed prior to receiving the keys to your home. For this reason, a closing typically takes one or two hours. The three most important documents you will sign are the note, the mortgage (deed of trust), and the deed. The mortgage (promissory) note represents your promise to pay the lender according to the agreed terms, including the dates on which your home loan payments must be made and the location to which payment must be sent.
FROM SALE TO SOLD
6.
UNDER CONTRACT
Once all parties are notified of the terms you and the buyer to agree and the contract is signed, it becomes an executed contract. You as the seller may not terminate the contract at this time. However, the buyer must meet their contingency periods in order to terminate and have their earnest money refunded.
CLOSING
Once the title company communicates that the property has “Funded”, this means the funds are in the title company’s bank account and they disburse from there. Depending on the time of the day, the wire to the seller’s bank account may not happen until the following day if it is after the cutoff time (typically 2:00 PM for financed deals).
